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Your perfect elevator pitch

Updated: 6 days ago

During a podcast interview, I was asked, โ€œ๐–๐ก๐ฒ ๐ข๐ฌ ๐ก๐š๐ฏ๐ข๐ง๐  ๐š ๐ ๐ซ๐ž๐š๐ญ ๐ž๐ฅ๐ž๐ฏ๐š๐ญ๐จ๐ซ ๐ฉ๐ข๐ญ๐œ๐ก ๐ฌ๐จ ๐ข๐ฆ๐ฉ๐จ๐ซ๐ญ๐š๐ง๐ญ?โ€

Hereโ€™s what I said: ๐Ÿ’ก Think about when youโ€™re trying to pick a new show or movie to watch. What grabs your attention first? ๐Ÿ’ก Probably the trailer or a quick summary, right? Thatโ€™s like the โ€œelevator pitchโ€ for that show. If the pitch doesnโ€™t catch your interest, youโ€™re likely to move on to something else. Ever found yourself quoting a movie line years later? Well, ๐ญ๐ก๐จ๐ฌ๐ž ๐ฅ๐ข๐ง๐ž๐ฌ ๐ฐ๐ž๐ซ๐ž ๐ฐ๐ซ๐ข๐ญ๐ญ๐ž๐ง ๐ข๐ง ๐š ๐ฌ๐œ๐ซ๐ข๐ฉ๐ญ! Even if you have an ๐š๐ฆ๐š๐ณ๐ข๐ง๐  ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐จ๐ซ ๐ฌ๐ž๐ซ๐ฏ๐ข๐œ๐ž, ๐ข๐Ÿ ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐๐จ๐งโ€™๐ญ ๐ ๐ž๐ญ ๐ฐ๐ก๐š๐ญ ๐ฒ๐จ๐ฎโ€™๐ซ๐ž ๐ฌ๐š๐ฒ๐ข๐ง๐ , ๐ญ๐ก๐ž๐ฒโ€™๐ฅ๐ฅ ๐ญ๐ฎ๐ง๐ž ๐จ๐ฎ๐ญ. ๐ˆ๐ญโ€™๐ฌ ๐ฅ๐ข๐ค๐ž ๐š ๐ฌ๐ญ๐จ๐ซ๐ฒ ๐ž๐ง๐๐ข๐ง๐  ๐›๐ž๐Ÿ๐จ๐ซ๐ž ๐ข๐ญ ๐ž๐ฏ๐ž๐ง ๐ฌ๐ญ๐š๐ซ๐ญ๐ฌ. Thatโ€™s why I made the โ€œWords that Sellโ€ cheat sheet for you. ๐ˆ๐ญ ๐ก๐ž๐ฅ๐ฉ๐ฌ ๐ฒ๐จ๐ฎ ๐œ๐ซ๐š๐Ÿ๐ญ ๐ฆ๐ž๐ฌ๐ฌ๐š๐ ๐ž๐ฌ ๐Ÿ๐จ๐ซ ๐ž๐ฆ๐š๐ข๐ฅ๐ฌ, ๐ฉ๐ข๐ญ๐œ๐ก๐ž๐ฌ, ๐ญ๐š๐ฅ๐ค๐ฌ, ๐š๐ง๐ ๐ฆ๐จ๐ซ๐ž. Grab your copy now if you want a guide to ๐’๐ž๐ฅ๐ฅ๐ข๐ง๐  ๐ฆ๐จ๐ซ๐ž, ๐ข๐ง ๐‹๐ž๐ฌ๐ฌ ๐ญ๐ข๐ฆ๐ž, ๐š๐ง๐ ๐ญ๐จ ๐ญ๐ก๐ž ๐ซ๐ข๐ ๐ก๐ญ ๐œ๐ฅ๐ข๐ž๐ง๐ญ๐ฌ!

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