We all know the feeling of finding a great shirt that fits your body type, we feel comfy, we feel confident and most importantly, we wear it over and over again.
In business, this is known as repeat customers and it’s the best case scenario.
On the flip side, we take on clients or projects that are a bad uncomfortable fit. We do work that doesn’t motivate us or customers that don’t value us. It’s difficult to pay attention to the reasons why things aren’t working out when you’re waist-deep in the situation. But it’s important to try.
We improve on how we work best by paying attention to the cases that didn’t turn out as we hoped. Every unconscious compromise is a consequence of a failure to consciously set boundaries. It’s up to us to discern, then create an environment that allows us to do our best work.
So do it today by giving yourself permission to set a high bar. Save your best work and energy for the clients and projects where you can make the most impact. Who or what is the best fit for you, and why?