When 4 is NOT half of 8 (The dangers of assumptions in sales )

When is four NOT half of eight? This is not a trick question nor a Maths question.

Curious? Let 6-year-old Christopher explain why four is not always half of eight.

Do you ever catch yourself thinking or saying “It’s just the way things are.” in business or in sales?

When we listen for “meaning” and not just what people “say”, they might just surprise us.

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