T=Tangible: Putting your S.T.O.R.Y to work (Part 2)

T=Tangible Charles Hsuan Flying Kite Part 2

How do you make sure that you grab the attention of a client when you’re presenting a new idea or when trying to persuade them with data and facts?

How do you know if they are on the same page as you when it comes to your idea?

Welcome to Part 2 of my five-part series, “Putting your S.T.O.R.Y to work”. Today, I’ll explain the “T” in the S.T.O.R.Y acronym which stands for Tangible.

This means using words or analogies that appeal to the five senses. Enjoy the video!

Missed the last video? Catch up here S=Simple: Putting your S.T.O.R.Y to work (Part 1)

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