How do you react when someone tells you a story and you already know what the ending will be?
Think about a typical detective series on TV. In the beginning, someone is always dead. In the middle, there’s some minor twist and turns, and at the end, the case is solved.
Is your business proposal the equivalent of a cliché TV plot?
Welcome to Part 3 of my five-part series, “Putting your S.T.O.R.Y to work”. Today, I’ll explain the “O” in the S.T.O.R.Y acronym which stands for Original.
In this video, I will show you how to create a hunger in people so they want to know more.