Anina Heyns is the owner and founder of Pretty Social, and she’s pretty passionate about digital marketing. In this episode, I chat with Anina about the value of learning from past mistakes. Anina also highlights how a change in her career path led to her finding her passion.

Here are 2 short marketing tips from Anina. Tip 1: Use digital marketing’s measurability to build robust campaigns. Tip 2: Listen to the full podcast – there’s an interesting discussion about the ’90:10 principle’. And Anina shares how one ‘old-school’ marketing tool might be more valuable than you think.

Also in this episode, you’ll learn from Anina about how to harness marketing to reach different clients. And she shares her own experience of the positive impact when you ‘niche down’ your business.

My takeaway from Anina: saying no to certain businesses can actually lead to greater rewards down the road.

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