Would you rather pursue 100 new deals where you can make a one-time maximum profit, or focus on 50 recurring deals that offer a slower but steady income?
Your choice here hinges on how you perceive the individuals you serve – as customers or clients. And let me tell you, there’s a significant disparity between these two terms.
💡A customer is someone who engages in a transaction with you. They may buy, but their interaction with you is often short-lived.
💡But, a client is someone with whom you build a trusted relationship. They may engage in one or multiple transactions with you, but the key factor is the lasting bond you establish.
Check out this short video if you are looking to retain MORE clients.