Are you trying to sell to the wrong clients ( How to target the right clients | Find thirsty horses)

When someone asks, “Who’s your ideal client?” do you focus only on turnover, industry, and employee count? That’s a good start, but it might limit your profits.

It’s like leading a horse to water—you can’t make it drink. Instead of chasing clients who aren’t interested, focus on those actively searching for what you offer. These “thirsty horses” are the ones ready to buy.

#Howtotargettherightclients #thirstyhorses