During a podcast interview, I was asked, “𝐖𝐡𝐲 𝐢𝐬 𝐡𝐚𝐯𝐢𝐧𝐠 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐞𝐥𝐞𝐯𝐚𝐭𝐨𝐫 𝐩𝐢𝐭𝐜𝐡 𝐬𝐨 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭?”

Here’s what I said:

💡 Think about when you’re trying to pick a new show or movie to watch. What grabs your attention first?
💡 Probably the trailer or a quick summary, right? That’s like the “elevator pitch” for that show.

If the pitch doesn’t catch your interest, you’re likely to move on to something else. Ever found yourself quoting a movie line years later? Well, 𝐭𝐡𝐨𝐬𝐞 𝐥𝐢𝐧𝐞𝐬 𝐰𝐞𝐫𝐞 𝐰𝐫𝐢𝐭𝐭𝐞𝐧 𝐢𝐧 𝐚 𝐬𝐜𝐫𝐢𝐩𝐭!

Even if you have an 𝐚𝐦𝐚𝐳𝐢𝐧𝐠 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐨𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞, 𝐢𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐝𝐨𝐧’𝐭 𝐠𝐞𝐭 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮’𝐫𝐞 𝐬𝐚𝐲𝐢𝐧𝐠, 𝐭𝐡𝐞𝐲’𝐥𝐥 𝐭𝐮𝐧𝐞 𝐨𝐮𝐭. 𝐈𝐭’𝐬 𝐥𝐢𝐤𝐞 𝐚 𝐬𝐭𝐨𝐫𝐲 𝐞𝐧𝐝𝐢𝐧𝐠 𝐛𝐞𝐟𝐨𝐫𝐞 𝐢𝐭 𝐞𝐯𝐞𝐧 𝐬𝐭𝐚𝐫𝐭𝐬.

That’s why I made the “Words that Sell” cheat sheet for you. 𝐈𝐭 𝐡𝐞𝐥𝐩𝐬 𝐲𝐨𝐮 𝐜𝐫𝐚𝐟𝐭 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬 𝐟𝐨𝐫 𝐞𝐦𝐚𝐢𝐥𝐬, 𝐩𝐢𝐭𝐜𝐡𝐞𝐬, 𝐭𝐚𝐥𝐤𝐬, 𝐚𝐧𝐝 𝐦𝐨𝐫𝐞.

Grab your copy now if you want a guide to 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐦𝐨𝐫𝐞, 𝐢𝐧 𝐋𝐞𝐬𝐬 𝐭𝐢𝐦𝐞, 𝐚𝐧𝐝 𝐭𝐨 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐜𝐥𝐢𝐞𝐧𝐭𝐬!