Need a story idea? How to craft stories that sell and build your business

Need a story idea? How to craft stories that sell and build your business

As human beings, we are natural storytellers – it’s how we share. When we want someone to know us, we share stories of our childhoods, our families, our school years, our first job, the development of our careers, and so on.

The irony is, though, that for some reason we lose this storytelling ability when we step into a business environment. We suddenly become “fact tellers” instead of “storytellers”.

In this video, I will share a simple framework that I use to generate stories. Listen to the podcast with Warrick Kernes, founder of Insaka eCommerce academy

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The Story-Driven Approach To Selling

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