On 22 April 2021, I was interviewed by the NSBC’s CEO, Mike Anderson, during the Sales Indaba. We had a live Q&A with over 500 business owners tuning in. If you were one of them, thank you for watching as well as for your interactiveness!
The topic for the hour was: How to use storytelling to boost your sales.
Here are some of the topics that we covered:
- What is a storytelling sales coach, and how do they help business owners and sales professionals?
- What is the ‘wall of rejection’?
- What is good selling vs good storytelling?
- What are some of the common mistakes that salespeople make?
- Recommended books on sales and/or storytelling.
If you’re interested in watching the full discussion, click on the video link here.
Or, if you prefer reading, here’s the published article: thesmallbusinesssite.co.za