In this week’s episode, Charles chats to Ines Rosef-Ingram, CEO of Pine3 Marketing, a digital marketing company located in Cape Town. Ines has come a long way, both literally and metaphorically, in starting up Pine3. Having first moved to South Africa from Norway as a student, Ines fell in love with the country. Upon her second trip, she also fell in love with her now-husband and chose to call South Africa home for good.
Ines did not always work in marketing. In fact, she studied in the sciences and did her Master’s in education. She then worked in finance, customer services, and logistics before taking the leap in 2019 to start Pine3. Ines chats to Charles about how all these different facets helped her build a successful business.
Also in this episode, the two discuss books and the valuable role Ines’s family plays in her entrepreneurial endeavours. Ines also shares the joys of assisting smaller-sized SMEs.
She has a real passion for helping small companies grow through digital marketing. No budgetary or other resource limits are too difficult for her and her team to overcome.
This episode is choc-full of creativity, learning from mistakes, and…carpentry? Definitely one to enjoy!