Candid Conversations: Tasneem Abrahams- How to attract more clients to your private practice

How do you start and grow a profitable private practice as a health professional?

As a health professional, the topic of “Marketing and Sales” was never part of your curriculum.

That is why Tasneem started the Private Practice Growth Club in 2019 to teach other health professionals the value of effective marketing and selling their services.

As a self-employed Occupational Therapist (OT) Tasneem Abrahams has practiced across many fields of OT, but now predominantly works with teenagers and adults with ADHD.

Tasneem chats to Charles about how OT is a naturally holistic field of medicine. She translates these holistic OT principles into how she helps clients with their private practice marketing and selling. Tasneem also shares her mother’s significant role in her entrepreneurship journey.

KEY POINTS

  • An occupation is not just ‘work’ – it’s anything you spend time on, including leisure, daily living, and playing.
  • Many health professionals think of sales as a bad thing. But, not making people aware of health service options is actually a disservice to those in need of help.
  • Don’t compare your Day 1 to someone else’s Day 1,000.

RESOURCES MENTIONED

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