Brendon Baker – Change doesn’t have to be complicated!

Brendon Baker is the founder of Australian-based Valuable Change. Even as a young child Brendon wanted to work in business and entrepreneurship. He started his first business at the age of 8, going door-to-door washing cars.

In this episode, Charles learns more about how Brendon perfected his sales approach. The key? Reading, experimentation, and failure.

So what is Brendon’s change philosophy?

  • Ask a lot of questions.
  • Provide solutions based on individual client needs.
  • Simplicity is best for moving from point A to point B.


  • There are three ripples that bring about change:
  1. be really clear on why the change needs to happen,
  2. bring your team onboard by highlighting what success will look like, and
  3. gain momentum by making the public and other stakeholders excited about the change.
  • Without a willingness to take action, change can never happen and projects can fail.
  • The best way to sell is to first build relationships.


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