Month: Feb 2019

If you ask people in marketing ” How do you persuade people to change?” You most likely get an answer that sounds like this- Change making and persuasion are only about getting people’s attention by creating awareness around a subject […]

Here is the story. Back in 1996 Coca-Cola’s former CEO, Brian Dyson gave “The 5 balls of life speech” and it has become one of the most viral speeches circulating on the net. Similar to Apple founder Steve Jobs’ 2005 […]